Is your goal to build strategies that result in revenue enhancement with a data-driven approach? The eCommerce Business Analyst position at Convertcart involves improving the conversion rates of eCommerce clients worldwide. An Analyst will handle 15 or more customers.
Unlike traditional IT services companies, Convertcart is a software product company that builds innovative SaaS (Software as a Service) products for Ecommerce Conversion Rate Optimization. Convertcart employs state-of-the-art Cloud technologies, Machine Learning, and Data Analytics in its products. As an innovative SaaS product company, Convertcart operates in a rapidly growing field in India. While traditional IT services companies are growing at a low rate of 5-6% Year on Year, the growth rate in the SaaS space is typically a staggering 100%+. Convertcart's revenue grew by 250% over the last year, and it expects a 400% growth over the next year. We're a remote-first organization.
**Job Responsibility**
The Business Analyst is solely responsible for all the commitments Convertcart has made to the client regarding ecommerce conversion improvement. The BA should work with other stakeholders in the organization and ensure the client realizes the value Convertcart promised.
- - Gather data from multiple resources on user behavior.
- - Undertake heuristic website evaluations based on industry best practices.
- - Perform quantitative analysis and reasoning validat the presence of a problem on the website.
- - Analyze data to identify opportunities for website improvements.
- - Offer solutions for the problems identified and write a hypothesis.
- - Craft hypotheses for A/B testing and website improvement recommendations based on qualitative insights and quantitative data.
- - Work closely with designers, copywriters, developers, and testers to manage and implement campaign launches.
- - Prepare an active pipeline of experiments that can be used to deliver a 15% increase in conversions every quarter.
- - Utilize segmentation techniques to analyze customer behavior, trends, and profile attributes to identify opportunity segments for specific business units and targets.
- - Monitor user engagement levels with the campaign in the AB test and make decisions to succeed or fail the campaign.
- - Perform root cause analysis for failed campaigns.
**Job Requirements:**
- - MBA or 1-2 years of experience in category or e-commerce management is preferred.
- - Excellent analytical skills.
- - Excellent logical reasoning and highly data-driven.
- - Basic understanding of the marketing and sales mechanisms of major e-commerce companies.
- - Understanding of e-commerce business, Strategic Marketing, and Online Marketing/Campaign Management is strongly desired.
- - Digital marketing experience demonstrating in-depth understanding of Online Brand Development, Data Analytics, Campaign Management, and customer and email acquisition will be an added benefit.
- - Strong structural work methods, multitasking, and time management skills.
- - Deep understanding of e-commerce business, ability to have deep conversion revenue optimization discussions with customers.
**Skill Set:**
- English proficiency; MS Office (Excel, PowerPoint) proficiency; knowledgeable in Google Analytics (Preferred); High problem-solving skills and creative thinking.
